Cyberpunk hacker den with purple pimp vibe coding aesthetic — an upstairs office at midnight overlooking the glittering Louisville Kentucky skyline from a hilltop. Ultra-wide floor-to-ceiling windows reveal the city lights below. The room is draped in deep purples and electric neons: purple LED strips lining the ceiling, holographic screens floating with cascading green and purple code, a throne-like velvet purple gaming chair, gold accents on the desk, stacks of legal documents and law books mixed with hacker hardware, mechanical keyboard glowing purple, empty bourbon glasses, a mink throw over the chair, neon signs reflected in the glass. Cyberpunk dystopia meets Southern pimp luxury. Cinematic, ultra-realistic, 8K, moody dramatic lighting, deep shadows, electric purple as the dominant accent color.

THE BUILD: WHAT THIS ACTUALLY IS

Most business education starts at the end.

Someone builds something.

It works.

Then they go backward and create a beautiful framework explaining why it was inevitable.

That’s not particularly useful when you’re standing at the beginning.

THE BUILD starts in the messy middle.

You’ll see:

what I’m trying

why I’m trying it

what AI thinks I should do

what I actually decide

what it costs

what breaks

what gets deleted

what works

what I completely change my mind about

and what I would do differently if I started again tomorrow

WATCH THE BUILD LIVE EVERY FRIDAY

Free to watch. No AI degree required.

No six-month-old “ultimate framework.”

No pretending I knew the answer before I ran the experiment.

Just real decisions, real tools, real money, real experiments, and the occasional spectacularly bad idea.

The business is the case study.

I’m rebuilding a business in the middle of the AI transition—and documenting the decisions as they happen.

A dark, moody private office library at night with dark wood bookshelves, dramatic warm lamplight, and papers on a desk.

Pimp My LLC — Building in public

Watch a Business Get Built From Scratch. In Real Time.

Every Friday, you get exactly what happened — what I planned, what actually occurred, and what’s next. No polish. No hindsight. Just the messy, honest work of building something in the AI era.

01

Decisions Before Results

See the thinking before outcomes are known.

02

Real Experiments

Borrow what works. Skip what doesn’t.

03

Weekly Accountability

Every Friday. No exceptions.

The weekly format — every Friday

This isn’t a course. It’s not coaching. It’s a front-row seat.

01

Here’s what I said I was going to do

02

Here’s what actually happened

03

Here’s what I’m doing next

Well-dressed couple standing beside a purple classic car at night

Who this is for

Established Operators in the AI Transition

Experienced business people who want to see real adaptation, not theory. You understand the fundamentals. What you want is to borrow tested experiments instead of funding your own failures — and to watch how the decisions actually get made.

Join the experiment

$197
/ month

Cancel anytime. No manufactured outcomes. Just the real thing.


© Pimp My LLC — Building a business in public, in the AI era.